Choosing a Workshop Theme that Attracts Clients
I was recently with my soul daughter, Josie, at a birthday party she was invited to, which happened to be at an ice skating rink.
And I don’t know about you, but I haven’t been skating in years. So I wanted to give it a try. I was the most wobbly, awkward person, and these kids were just whizzing past me. Honestly, it was a little embarrassing.
There were some adults out there and some of them were really good. Here I was at the edge of the rink, barely standing up, grasping the wall as I inched forward, little by little.
But there were also parents sitting on the sideline, drinking Starbucks™ and I kept telling myself, “At least I’m out here giving it a try.”
I was holding on to the wall because I really didn’t want to fall and hurt myself but at one point, Ken came up to me and said, “Amy, the wall is not going to help you improve.”
And I laughed because, of course, he’s right.
So I started to slowly get away from the wall and I started to pick up momentum. I watched others who were doing better than I was and I started to pick up speed and emulate what they were doing.
I was feeling good. I wasn’t doing anything crazy but it felt nice to get away from the wall.
By the end of the birthday party, I was out of my comfort zone and I felt like I really accomplished something.
And if you’ve been following me long enough you know I always like to think about how my life reflects in how I run my business and vice versa.
As you’re considering what you’d like to cover in your workshop, I want you to think about ways that you can step out of your comfort zone. Stepping away from the wall and learning new things and not sitting on the sidelines and watching everyone else.
Sometimes just a change in perspective can make all the difference in your business.
So what can you do today that will help you step out and do something just a little bit different? How do you stand out when there are others doing what you do?
When you are brainstorming new ideas for a workshop, you might be wondering what steps you should take to help your clients get the results they’re looking for.
As I’m considering new ideas, I’ll get out a piece of paper and I’ll write down a bunch of different things that could give my clients a quick win.
What’s a theme that would be both enticing and an obvious choice for them to make a priority?
In fact, anytime I create anything, I usually am asking myself two questions:
- Is it irresistible?
- Is it a no-brainer?
Everybody is living in their life bubble and they have all these other things going on. What’s going to break that little bubble and get them to choose to opt-in and attend your workshop?
As you think about your own journey as an entrepreneur, what has made a difference for you, in relation to your industry. What do you believe will make the biggest difference for your ideal client? This can really help you come up with your theme.
Once you’re able to boil down what will help your client define what they want and how you can help them get it, you’ve distinguished the theme of what your workshop will be about.
Having a theme is just the first step to come up with your workshop. If you’d like my full 5 Step Workshop Warrior Framework, check out my blog post HERE to put it all together.